DESIGN, DEVELOP, CREATE
The Conductor's Talent Development initiative focuses on students of all ages, and teaches them the fundamentals of entrepreneurship, creativity and problem-solving in order to fuel the talent pipeline for the future. Our student-focused programming empowers students, gives them a forum to test new ideas and enables multi-generational interactions in the community.
Eric Rob & Isaac's Brand Camp is a product of this initiative, and each summer the Conductor hosts a week-long marketing and branding camp for middle school students. Marketing meets middle school for five days as the teams from Eric Rob & Isaac Advertising and the University of Central Arkansas' University Relations & Creative Services Department to create a campaign for a local business.
Applications are now being accepted for Brand Camp 2018. This summer, middle school students will join the teams from Eric Rob & Isaac Advertising and the University of Central Arkansas' University Relations & Creative Services Department to create a campaign for a delicious new menu item for Tacos 4 Life! Brand Camp is open to incoming 5th-7th graders. Students will have the opportunity to work with industry experts to get hands-on experience with brand development, write and shoot their own TV commercial, design their own custom swag and much more.
The camp is is July 23-26 from 8:30 a.m. to noon. Campers meet on the University of Central Arkansas campus. Applications for Brand Camp are due Friday, April 20. For questions about this application, please email Kim Lane at Kim@ARConductor.org.